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Why Social Media?
Because it’s where your target audience hangs out. What better way to be in front of them outside of your business hours? What better way to build your brand? Mass exposure for little to no cost. Social Media Marketing connects you to your target audience and helps you create a connection. Businesses that have social media will often connect with their clients and potential clients multiple times a week. You’re now on your...
How Should You Price Your Product or Service?
Determining your product/service prices is more art than science. The answer may sound simple, but you should price your product or service according to what customers value versus focusing on your cost. Many business owners simply calculate their costs, then add their desired profit margin percentage to determine their price. By doing so, they may be turning away customers or leaving money on the table. One of the secrets to repeat...
