Grader.com is a suite of tools that helps you measure and analyze your marketing efforts. – brought to you by Hubspot      

New Year. Fresh Start. Everyone has goals and resolutions. Cleaning, organizing, and time management are close to the top. So why are you losing subscribers to your emails? As a small business owner myself, every year in that slow time between Christmas and New Years I do a little early “spring cleaning” on my Inbox. Throughout the year I’ve subscribed to multiple newsletters and notification (either by choice or purchase) and...

Brought to you by: The most successful Inbound Marketing campaigns have three key components: (1) Content – Content creation is the core of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business. (2) Search Engine Optimization – Search engine optimization makes it easier for potential customers to find your content. It is the practice of building your site and...

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Because it’s where your target audience hangs out. What better way to be in front of them outside of your business hours? What better way to build your brand? Mass exposure for little to no cost. Social Media Marketing connects you to your target audience and helps you create a connection. Businesses that have social media will often connect with their clients and potential clients multiple times a week. You’re now on your...