Virtual Admin Concepts

SEO Past, Present, & Future

Virtual Admin Concepts — Tue, 17 Jan 2012 00:05:43 +0000

Brought to you by Hubspot!

Wishing you much success!

-Amy

101 Awesome Marketing Quotes

Virtual Admin Concepts — Tue, 17 Jan 2012 00:04:34 +0000

Brought to you by Hubspot!

Measure and analyze your marketing efforts.

Virtual Admin Concepts — Mon, 16 Jan 2012 23:51:29 +0000

Grader.com is a suite of tools that helps you measure and analyze your marketing efforts. – brought to you by Hubspot

Next Webinar: To Be Announced

Virtual Admin Concepts — Mon, 16 Jan 2012 23:32:33 +0000

Stay tuned – it’s just around the corner!

What is Inbound Marketing?

Virtual Admin Concepts — Mon, 16 Jan 2012 22:55:01 +0000

The video series includes 18 classes to walk you through each step of inbound marketing.

Inbound Marketing University Certification Program

Amy Sanders receives certification for Inbound Marketing.

Virtual Admin Concepts — Mon, 16 Jan 2012 18:02:50 +0000

Amy Sanders, Virtual Assistant and Owner of Virtual Admin Concepts receives certification for Inbound Marketing.

What is Your Time Worth to You?

Virtual Admin Concepts — Thu, 12 Jan 2012 03:57:22 +0000

As a small business owner or entrepreneur your business is on your mind all of the time. You wear all of the “hats” and make all of the decisions. BUT…the absolute success or failure of your business falls on you. So doesn’t it make sense that you should ONLY focus your time on tasks that generate revenue for your business?

So how can you work less but achieve more? You hire a virtual assistant to give you the TIME back in your day.

One hour of time from Virtual Admin Concepts is like giving myself three extra hours. Virtual Admin Concepts gives me back more time in my day. -Ruth Sheahan, Concrete Consulting


	HOURLY EMPLOYEE Hourly + Benefits	SALARIED EMPLOYEE Salary + Benefits	VIRTUAL ASSISTANT NO Salary & NO Benefits
Pay Rate	$12 / hour employee @ 40 hours / week = $480 per week	$30,000 per year salaried employee	VA Package @ $1,600 per month for 40 hours
Annual Pay	x 52 weeks = $24,960	x 1 year = $30,000	x 12 months = $19,200
Overhead Cost	+ 30% overhead of $7,488	+ 30% overhead of $9,000	NONE
Actual Annual Cost	$32,448	$39,000	$19,200
	Contact Us	Contact Us	Contact Us

The savings are obvious. The U.S. Chamber of Commerce places the overhead costs at almost 40% – for our estimates we used 30%. The U.S. Department of Labor states that more than 44% of company payrolls are for employee benefits! Why only 40 hours per month? When you outsource your business’s administrative tasks, you only pay for actual time worked. When you use a regular full-time employee, you must pay 40 hours per week even when business is slow.

View our Virtual Assistance Packages here.

Case Study #1 Business Services Company

Virtual Admin Concepts — Thu, 12 Jan 2012 01:14:05 +0000

THE PROBLEM:

When we began, the company’s website grade was a 14 (based off Hubspot’s grader.com tool). It was hosted on one web services site, the domain was on another web services site, and the domains were forwarded to subdomains.

PHASE I:

At the client’s request for consolidation, we moved the hosting of the website to the same website services site as the domain. We utilized search engine optimization and tags on all pages and posts. We provided proper short and long tailed keywords and implemented them in the correct places throughout the client’s website. After completion of Phase I the client’s new website grade was a 70.

PHASE II:

Stay tuned!

PHASE III:

Stay tuned!

Marketing Facts

Virtual Admin Concepts — Thu, 12 Jan 2012 00:01:40 +0000

Facts from: Hubspot, Marketing Fact vs Marketing Fantasy





















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"Unicorns live in a fantasy world. Marketing execs can't afford to." - HubSpot

Are You Losing Subscribers in the New Year?

Virtual Admin Concepts — Tue, 10 Jan 2012 03:40:56 +0000

New Year. Fresh Start. Everyone has goals and resolutions. Cleaning, organizing, and time management are close to the top. So why are you losing subscribers to your emails? As a small business owner myself, every year in that slow time between Christmas and New Years I do a little early “spring cleaning” on my Inbox.

Throughout the year I’ve subscribed to multiple newsletters and notification (either by choice or purchase) and by December I receive over 100 emails a day. So at the end of the year I unsubscribe to all those that are now irrelevant to me. And in January I am back to a more manageable 40 a day. Talking with other business owners I discovered that the majority do the same.

My recommendation to you would be to not send your marketing emails until the middle of January once everyone has settled back into a daily routing and have made it through the holiday chaos.

When you are ready to send out your magnificent marketing email, here are a few tips to follow from Dan Zarrella, HubSpot’s Social Media Scientist from the Science of Email Marketing Webinar:

The unsubscribe link doesn’t stand out as much if it’s not the only link in the email!

Email Sending Stats

1. Weekends get higher click through rates: Difference in CTR was actually negligible for weekdays.

2. Thursday is lowest day for unsubscribes: Tuesday was the highest.

3. Click through rate is highest between 6-7am: Lowest at 4pm, but…

4. Emails sent at 4pm have the lowest unsubscribe rate: Highest is at 6am.

5. 80.8% of people read email on their mobile phones: So make sure you’re optimising your emails for mobile viewing

6. More links equals a higher click through rate: More chances that one of the pieces of content you’re providing will be of interest to your readers

7. More links equals a lower unsubscribe rate: The unsubscribe link doesn’t stand out as much if it’s not the only link in the email!

8. Best and worst words to use in a subject line: Most clicked included the words:- post; jobs; survey; week’s; e-newsletter; issue; digest; bulletin; edition; giveaway; tips; video; news; monthly: headlines; latest; and updates. Most abuse reported for those including the words:- confirm; features; upgrade; magic: raffle; requested; rewards; christ; follow-up; 10%; coupon; 15%; discount; savings; and offer.

Your Subscribers

9. People like to feel special: Give people an exclusive reason to subscribe to your email list and then continue to remind them that it is exclusive.

10. Don’t be afraid of sending emails frequently: Once you go over sending emails 4 times per month, there is not a huge reduction in CTR or unsubscribe rate going all the way up to sending emails out 30 times per month. So start communicating more!

11. Newest subscribers: They have the highest click through rate and the highest initial unsubscribe rate, so be sure to treat them well and send them great content.

12. Most people will not share a commercial email: Better to ask people to follow you than focus too much on getting them to share your email.

Amy Sanders, Owner of Virtual Admin Concepts has over 17 years of experience providing administrative support to high level executives and sales teams. Amy is also the recipient of the 2010 & 2011 Entrepreneurial Excellence Award for Service to Entrepreneurs and the 2011 Influential Women in Business Award. For more information about Virtual Admin Concepts, please contact Amy directly at amysanders@virtualadminconcepts.com or by phone 815.216.6408.